Vice President - Loyalty Operations

JOB PURPOSE

Lead the operational strategy of the programme as part of the overall loyalty strategy and execute according to scope, service level, operating procedures and cost, to drive short and long term financial and operational goals. Design and lead the strategic development of loyalty product and product roadmap. Management and continuous improvement of the loyalty platform technology operating environment. Working across the digital product lifecycle, this position is accountable for delivering key, prioritized parts of the digital loyalty strategy guided by customer, commercial and technical innovations. This position will also measure the product post-launch to ensure efficiency, customer adoption and satisfaction

This role is exclusive to UAE Nationals

Roles and

Responsibilities

Strategic

Responsibilities

Responsible for creating a seamless and personalized digital experience through the loyalty programme, that is engaging, valuable and fun for members across product management, ecommerce and user experience

Partner with Technology and Digital Products teams to provide guidance and recommendations to drive loyalty innovation and growth based on the programme's road map timing

Deliver and update the multi-year digital loyalty roadmap, including digital customer journey, benefits, customer KPIs and drive new and dynamic digital initiatives to our existing base of members while reaching out to new prospect members

Deliver a point of view on best-in-class digital loyalty practices and technologies, based on customer insights, customer-level testing and analytics and market and competitive data with the goal of driving incremental customer loyalty and financial value

Formulate and enhance the digital strategy by staying up to date on Loyalty technologies and trends

Functional

Responsibilities

Define and manage the Darna loyalty offer(s), including program structure, roadmap, benefits, program offer expense management, as well as implementing and managing the data architectur…