Principal, Category Leader — Low ASP & Strategic Programs

We are looking for a Principal, Category Leader to own and scale our ''Low ASP (Average Selling Price)'' program and other strategic cross-border initiatives across the MEA region. This is a high-ownership, high-visibility role at the center of one of the fastest-growing portfolios in the MEA XB organization - spanning emerging marketplaces (Egypt, KSA) where the Low ASP opportunity is reshaping how customers discover and buy affordable selection.

You will set the strategic direction, own the P&L, and lead the end-to-end execution of the Low ASP program - building the selection, pricing, CX, and economics that unlock mass-market affordability for millions of customers. You will operate as a general manager: defining the 3-year vision, writing the narratives that align senior leadership, and driving cross-functional teams across Selection, Pricing, Marketing, Supply Chain, and Tech to deliver outsized growth.

Key Responsibilities

Strategy & Vision

• Own the long-term (3YF) strategy and annual operating plan (OP1/OP2) for the Low ASP program across MEA emerging marketplaces.
• Define the Low ASP customer value proposition and the strategic levers - unified fulfillment/shipping (FST), selection rigor, fee structure, and personalization - that drive sustainable, profitable growth.
• Develop the units + incrementality framework to measure true program impact and inform investment decisions.

P&L & Business Ownership

• Own the Low ASP P&L end to end - volume, revenue, contribution profit, and the path to profitability.
• Lead volume modeling, cold-start/CPI solutions, and marketing investment reviews to balance growth and economics.
• Build the business cases and financial models that justify investment and sequence the roadmap.

Selection & Pricing

• Build an affordable, locally relevant selection strategy tailored to price-sensitive customers.
• Partner with Pricing and Fees teams to design a competitive, sustainable fee and pricing structure for Low ASP selection.
• Drive selection expansion through ve…

• 10+ years of team leadership experience
• Bachelor's degree or equivalent
• Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
• Experience using complex financial models, KPIs, and data analysis to inform strategic business decisions and influence cross-functional stakeholders, with proven business impact (e.g., financial savings, operational improvements, or customer benefits), or experience in tax, finance or a related analytical field
• Experience converting insights into strategy and communicating complex ideas clearly and logically in written communication
• - 8+ years of experience in retail, category management, product management, consulting, or general management, with a track record of owning a P&L or a major business line.
• Experience working with large global teams
• Experience within e-commerce or Retail fields
• Experience in financial analysis, retail buying, retail planning & allocation, product/project management, marketing, business development, consulting, negotiation or supply chain
• Experience leading the design, development and/or implementation of new business processes or programs
• MBA or equivalent advanced degree.
• Experience in emerging markets (MEA, India, LATAM, SEA) and with price-sensitive / mass-market customer segments.

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