Sr. Go-to-Market Specialist, Amazon Ads International Expansion GTM

About Amazon Ads

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, and entrepreneurs. Our ad solutions-including sponsored, display, video, and custom ads-leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a relentless focus on the customer, we are building a unique, world-class advertising group that informs and enriches the customer experience. Our International Expansion program is committed to transforming the depth, scale, and reach of our advertising offering worldwide. The environment is fast-paced and requires someone who is enthusiastic, entrepreneurial, detail-oriented, analytical, and comfortable working with multiple teams across multiple countries.

Role Summary

Amazon Ads is seeking an experienced Go-to-Market (GTM) leader focused on measurement and insights for our EMEA international expansion markets. In this role, you will serve as the primary link between regional sales teams, global measurement GTM, and product teams. You will identify measurement gaps in the market, build business cases for new solutions, drive product launches, track adoption, gather advertiser feedback, and deliver scalable enablement programs. Your work will span three pillars: Product Enablement, Sales Enablement, and Scalable Tools. The ideal candidate can influence product roadmaps, empower sales teams to independently leverage measurement solutions, and build repeatable processes that work across multiple countries and cultural contexts.

Open to candidates in: UAE, Sweden, Netherlands, UK

Key job

responsibilities

Product Enablement

• Define launch plans for measurement products in new and expanding markets; identify pilot advertisers, define use cases, and track adoption post-launch.
• Build business cases for new measurement capabilities (e.g., brand lift, offline attribution, incrementality) by quantifying advertiser demand and identifying competitive gaps.
• Drive product…

• 5+ years of developing, negotiating and executing business agreements experience
• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
• 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
• Bachelor's degree
• Knowledge of publisher ad tech stacks and/or advertising technology
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences
• Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology
• Master's degree in business, data science, public administration, finance, engineering, human resources, or related field, or PMP certificate
• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements
• Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions
• Experience interpreting data and making business recommendations across leadership and cross-functional teams
• Experience using analytical tools for workforce metrics and reporting

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accomm…