Marketing Executive, Value & Promotions
All Cost Centers
About the role
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do.
We're looking for a Marketing Executive, Value & Promotions to join our Marketing Team based in Dubai. This is a hybrid role.
Role Overview
As Marketing Executive, Value & Promotions, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the day-to-day delivery and performance of our promotional and incentive campaigns, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound.
Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day-to-day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget.
What You'll Be Doing
You'll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence.
Here's What Your Day-to-day Might Look Like
- Promotional Calendar Execution: Own the day-to-day execution of the Middle East promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.
- Promo Strategy Development: Contribute to the development of strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
- CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.
- Campaign Set-up & Accuracy: Own the set-up of promotions end-to-end - eligibility, caps, dates, and copy - so every offer goes live as briefed and on time.
- Customer-centric…