Head of Demand Generation

Easygenerator·LinkedIn·Dubai, United Arab Emirates·Hybrid·Full-time·1 week ago

Revenue

About the role

ABOUT EASYGENERATOR

We're a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg's, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.

We're an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You'll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.

ROLE SUMMARY

The Head of Demand Generation owns Easygenerator's end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.

This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.

A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

CORE

RESPONSIBILITIES

Demand Engine & Pipeline

Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design