Head of Business Development - KSA
About the role
Koinzis Saudi Arabia's leading social food ordering experience - the app that transforms everyday coffee and dining into a fun, rewarding, and shareable lifestyle.
With 2.7M+ signups, Koinz is more than a loyalty app - it's where Gen Z and young consumers discover brands, earn rewards, share experiences, and make food social.
Your Missionis to build and lead the BD function in Riyadh, drive new brand acquisition across the city, feed market intelligence back to leadership, and represent the company's interests across the Saudi market.
You will build the team, set the strategy, and own the number. This role reports directly to the CEO.
What You'll Own
Market Strategy & Brand Acquisition
- Define and execute Koinz's brand acquisition strategy for Riyadh - identifying the highest value targets, prioritising by zone, and building a systematic pipeline from outreach to signed partnership
- Lead cafe chain acquisition - targeting multi-branch chains that unlock multiple locations in a single deal
- Own the full BD cycle from first contact through to activated brand
- Develop and test value propositions specific to the Riyadh market
- Build and maintain relationships with Riyadh's most influential F&B players - chains, independents, and the decision makers behind them
Team Building & Leadership
- Lead a high-performing BD team in Riyadh - setting the hiring bar, building the culture, and developing individuals who can execute independently
- Establish the operating rhythm for the Riyadh BD function - pipeline reviews, performance cadences, target setting, and accountability structures
- Coach and develop the team to close deals at volume without sacrificing brand quality
Market Intelligence & Ground Presence
- Serve as Koinz's primary point of presence in Riyadh - visible, connected, and embedded in the market
- Represent Koinz across the Saudi market - at industry events, in brand conversations, and in the broader F&B ecosystem
- Feed real-time intelligence back to leadership - competitor moves, market shifts,…