Performance Marketing Lead

Role Overview

At Mumzworld, we are building a leading digital-first e-commerce platform, and performance marketing plays a critical role in driving customer acquisition, revenue growth, and business scalability.

We are looking for a Performance Marketing Lead to own the day-to-day execution and optimization of paid digital campaigns across key acquisition channels. This role sits at the intersection of strategy and execution - combining hands-on channel ownership with the ability to drive performance improvements, identify growth opportunities, and support data-driven media decisions.

The ideal candidate is a performance marketing expert with strong experience managing multi-channel campaigns, optimizing meaningful media budgets, and translating campaign data into measurable business outcomes. They should be comfortable operating in a fast-paced environment, partnering cross-functionally, and mentoring junior team members.

What You'll Be Doing

Performance Campaign Management & Optimization

• Own the execution, optimization, and scaling of performance marketing campaigns across Google Ads (Search/SEM, Shopping, Performance Max, Display, YouTube), Meta Ads, Snapchat Ads, and TikTok Ads.
• Manage day-to-day campaign activities including setup, bidding strategies, budget pacing, audience targeting, and performance optimization.
• Apply advanced optimization approaches across audiences, bidding algorithms, creative testing, and campaign structures to improve efficiency and growth.
• Lead execution for major campaigns, seasonal events, and always-on marketing programs.

Media Strategy & Partner Management

• Act as a key point of contact for media partners, supporting technical troubleshooting, platform updates, and opportunities for growth.
• Partner with the Performance Marketing Manager to support budget allocation decisions and channel strategy.
• Identify opportunities to scale high-performing channels while improving overall marketing efficiency.

Analytics, Measurement & Reporting

• Own performance…