Partnership Marketing Officer
About the role
We are looking for a Partnership Marketing Officer who supports the development and management of strategic marketing partnerships that strengthen ProgressSoft's industry positioning, expand market visibility, and create business opportunities.
The role focuses on identifying and securing new strategic partnerships in collaboration with internal teams, while planning and executing marketing initiatives, including demand generation events, campaigns, and joint partner activities. It also involves managing industry platforms, accreditations, media collaborations, and awards to strengthen market presence and support business growth.
Responsibilities
-Partnerships and Sales Enablement
- Coordinate joint marketing initiatives with strategic partners and business development teams.
- Support the development of co-branded campaigns, webinars, events, case studies, and partner-focused content.
- Maintain communication with partners to align on marketing activities, deliverables, and promotional opportunities.
- Coordinate partner-related content and collateral with internal marketing teams.
- Support initiatives that generate market awareness, strengthen partner engagement, and create qualified business opportunities.
- Track leads and opportunities generated through partner marketing activities and coordinate follow-up with business development teams.
- Coordinate with internal teams to convert relevant touchpoints into meaningful partnerships, ensuring alignment with business priorities, target markets, and growth objectives.
-Industry Recognitions
- Research and maintain a calendar of relevant industry awards across company, product, innovation, and corporate responsibility categories.
- Research relevant company-wide and product-specific industry accreditations and certifications.
- Monitor competitor recognition and identify emerging award/accreditation opportunities.
- Evaluate recognitions based on credibility, relevance, eligibility, submission requirements, and strategic value.
- Coordinate recognition s…