SEO Content Lead

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region's growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Organic search is one of Property Finder's largest, most defensible growth channels, and the PLG tribe owns it end to end. Content output needs to scale severalfold, via AI, not linear headcount, without sacrificing quality. This role owns that scale-up as a player-coach: leading a distributed writing team while still shipping work personally every week.

The mandate

Strategy:Own the content roadmap and prioritization (what to write, refresh, consolidate, or kill) across the full property journey, research, search, transact, move in, live, service, move on.

Scale with AI:Apply deep LLM knowledge and enforced quality gates to multiply output on a flat cost base.

Lead the team:Manage and coach writers day-to-day; absorb growth via intern capacity inside quality gates, not proportional hiring.

Sustain leadership:Keep Property Finder the authoritative, most-cited source in UAE property content.

What you'll do

Content strategy & SEO mechanics:Build a data-driven roadmap using impact/confidence/effort prioritization; balance refreshes vs. new territory; apply entity-based and semantic SEO (topical maps, information gain, query intent, interna…