B2B Embedded Partnerships Marketing Manager - Dubai

Sokin·LinkedIn·Dubai, United Arab Emirates·On-site·1 day ago

Hardware & Electrical / Mechanical Engineering Marketing & Sales

About the role

Marketing Manager, Embedded Partnerships

Role

As Marketing Manager, Partnerships at Sokin, you will own the marketing motion supporting our Embedded Partnerships business across the GCC.

Working closely with the Partnerships team, and our central Marketing teams, you will be responsible for turning commercial priorities into high impact marketing activity that builds market

education

and category understanding, strengthens partner relationships, supports complex sales conversations, and contributes to qualified pipeline.

This is a strategic and hands on role, combining ownership of the partnerships marketing approach with direct execution across category education, thought leadership, content and use cases, partner and client co marketing, sales enablement, and relationship led activations. You will shape plans and priorities, while also taking ownership from planning through execution and measurement, managing agencies, vendors, budgets, and multiple internal stakeholders along the way.

A key part of the role will be helping clients and partners understand the value of embedded finance, payments infrastructure, and platform based solutions, translating complex capabilities into clear commercial value and relevant use cases.

You will also play an important role in building the partnerships marketing playbook for the GCC, adapting proven approaches from more mature embedded finance markets to the needs of clients and partners across the region.

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we're simplifying global business - so businesses thrive wherever they choose to grow.