Junior Publisher Development Manager (Africa & Middle East)
KawarizmiAdops
About the role
About Kawarizmi
We don't just monetize traffic; we turn it into Cultural Capital.
Kawarizmi is the leading ''Culture-First'' monetization partner dedicated to the Maghreb and African Diaspora. In a market where generalist platforms see ''exotic readers'' and undervalue specific audiences, we see high-value targets. We act as the bridge between premium publishers and digital-exclusive advertisers (Banks, Airlines, Telcos) targeting the region.
Responsibilities
- Your Job
- Your core mission is to drive Kawarizmi's growth in the African and Middle Eastern markets.
- You will be the ''Hunter'' acquiring small to medium-sized web publishers and creators, but also the ''Farmer'' helping them realize the true value of their audience through strategic advisory.
1.Drive Publisher Acquisition (The Hunter)
- Target Strategically:Map the digital landscape to identify high-potential web publishers and creators in the Maghreb and West Africa.
- Outreach & Pitch:Manage the full sales cycle from cold outreach to closing. You will pitch our ''first look'' ; opportunity and explain why our RPM beats the competition.
- Build Trust:Effectively demonstrate our value proposition to publishers who are tired of being undervalued by Google & consort.
- Master the Tech (The Operator)
- Optimization:You aren't just selling; you understand the product. You will use tools like Google Ad Manager (GAM) to help onboard partners, ensuring their ad units and formats are optimized for our demand.
- Master the Metrics:You will dive deep into the data. You are responsible for monitoring and optimizing key performance indicators RPM (Revenue Per Mille): Your north star. You will implement strategies to increase the overall revenue per 1,000 page views
- Seamless Handover:Work closely with technical teams to ensure scripts and line items are implemented correctly and tags are live within our promised 48-hour window.
- Nurture & Upsell (The Advisor)
- Be the Strategic Partner:You are not just a vendor; you are their monetization consultant. You will manage the day-to-day relationship, ensuring publisher satisfaction and retention.
- Yield Advisory:Analyze publisher inventory to recommend layout changes, density improvements, or viewability hacks that increase their revenue without hurting UX.
- Upsell Strategy:Identify opportunities to expand the partnership. This includes convincing publishers to adopt high-impact formats (Interstitials, Video), implementing Header Bidding, or granting Kawarizmi exc…