Senior Product Manager - Super-app Financial Experience

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.

We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.

Helping usher the continent into a digital economy era. We're not just about serving people - we're about creating a marketplace to bring people what they need while infusing social values.

ABOUT THE ROLE

We are looking for a Senior Product Manager to own the Superapp Financial Experience - our consumer wallet and the financial products that sit inside the Yassir super app. This is a B2C role at the centre of our financial services strategy.

Your core mandate is adoption: getting millions of Yassir users to fund, hold, and transact with the wallet - first inside the super app (rides, deliveries, top-ups), and then beyond it (peer-to-peer transfers, bill payments, merchant payments in the real world). You will own the full consumer journey from first wallet activation to habitual, everyday use.

You will work across engineering, design, growth, and the wider super app teams to make the wallet the default way Yassir users move money - turning an existing, trusted user base into active financial services customers.

RESPONSIBILITIES

• Own the consumer wallet and superapp financial experience end-to-end, with adoption and active usage as your primary success metrics.
• Define and execute the strategy to drive wallet activation, funding, and repeat transactions - both within the super app (rides, deliveries) and in external use cases (P2P, bill payments, merchant payments).
• Design acquisition and activation funnels in partnership with growth and marketing; identify and remove the friction points that stop users from funding and using the wallet.
• Deeply understand the Algerian consumer - cash habits, trust barriers, and the behavioural shifts required to move people from cash to digital money.
• Run discovery: customer interviews, journey mapping, prototyping, and experiments to validate what will actually drive adoption at scale.
• Translate customer insights into a prioritised roadmap of features and experiments, tested with real users in market.
• Partner with engineering and design to ship high-quality consumer experiences - onboarding, KYC, top-up, send/receive, and transaction history - that feel effortless and trustworthy.

REQUIREMENTS

• Minimum 5 years of product management ex…

At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.

Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.

We look forward to receiving your application!

Best of luck,

Your Yassir TA Team