Social Media Ads Specialist
About the role
Are you the person who looks at an ad and immediately starts wondering why it worked?
Do you enjoy turning audience insights, creative testing, and campaign data into measurable growth?
Can you spot an underperforming campaign and know exactly where to start optimizing?
If you answered yes, you might be exactly who we're looking for.
AtITCAN, we're looking for aSocial Media Ads Specialistto take ownership of paid social campaigns for our Saudi Arabia-based clients. You'll combine platform expertise, analytical thinking, and a strong understanding of the KSA consumer landscape to build campaigns that don't just generate clicks - they drive business results.
What You'll Do
- Plan, launch, and manage paid social campaigns acrossMeta, TikTok, Snapchat, and other relevant platforms for the Saudi market.
- Develop audience targeting, retargeting, and segmentation strategies based on Saudi consumer behavior and shopping patterns.
- Build campaigns in bothArabic and English, adapting targeting and messaging to the local market where needed.
- Monitor and optimize campaigns against key performance indicators such asROAS, CPA, CAC, and order volume.
- Manage campaign bids, audiences, placements, and creative performance to continuously improve results.
- Design and execute structuredA/B testsacross creatives, copy, audiences, and placements.
- Monitor daily performance and make timely optimizations during major Saudi shopping moments such asRamadan, White Friday, and Saudi National Day.
- Prepare clear, insight-driven performance reports and translate campaign data into actionable recommendations for clients.
- Work closely with Account Managers, Creative teams, and other performance specialists to connect paid social with broader client growth strategies.
- Stay ahead ofplatform updates, algorithm changes, emerging formats, and paid social trendsacross Saudi Arabia and the GCC.
What We're Looking For
- 2+ years of hands-on experiencemanaging paid social campaigns.
- Proven experience targeting theSaudi Arabia market…