Manager - Marketing

Rasan·LinkedIn·Riyadh, Saudi Arabia·On-site·2 months ago

About the role

About Rasan

Our journey began in 2016 when we realized the burning needs of KSA's insurance sector. To fulfil the unmet needs in the market, we had to disrupt legacy approaches with technology needed for a digital age. Today, we are market leaders, committed to improving digital experiences for thousands of people and businesses every single day.

Job Summary

The Marketing Manager is responsible for driving the planning, execution, and optimization of integrated marketing campaigns across digital, social, sponsorship, events, TV, OOH, and content platforms. The role serves as the operational engine behind the brand's marketing initiatives, ensuring seamless execution across internal teams, agencies, partners, and vendors. By translating business objectives into impactful campaigns and engaging content, the Marketing Manager contributes directly to brand growth, audience engagement, and commercial performance.

Job Objectives

Deliver integrated 360° marketing campaigns on time, within budget, and aligned with defined business and brand objectives.
Increase brand awareness, audience engagement, and campaign effectiveness through coordinated multi-channel marketing initiatives.
Maximize the value and visibility of sponsorship investments through successful activation and audience engagement programs.
Strengthen social media performance through consistent content execution, short-form video initiatives, and creator-led campaigns.
Ensure high-quality creative output and operational excellence across all marketing activities through effective agency and stakeholder management.
Generate actionable insights through performance reporting, market analysis, and consumer feedback to continuously improve campaign outcomes.
Establish clear campaign KPIs and measurement frameworks, enabling data-driven decision-making and optimization.

Job

Responsibilities

Integrated Campaign Management & Execution