Senior Product Manager - Catalog and Store

At Salla, we are building the digital backbone of commerce in the region, for thousands of merchants starting, growing and scaling their businesses.

Catalog is the layer underneath everything: storefronts, search, recommendations and every channel a merchant sells through read from the same product data. This role owns both sides of that line, the catalog merchants build and the store their buyers shop.

Salla does not build the catalog. Merchants do, and often not even the merchant: a freelancer, operations staff, an agency. The buyer never sees the catalog, only whether they can find the product, trust the page and get what they ordered. Your job is to change what people who do not work for you produce, and turn that data into a store that converts. You lead four product managers across Catalog and Store, and you carry the numbers.

Areas of impact: product data input, structure and meaning, AI enrichment, store experience and search, and how the data performs downstream.

Responsibilities

• Set the strategy for Catalog and Store as one system, so a new category or way of selling is a configuration, not a rebuild.
• Own how product data is created and improved, and define quality by how the data performs downstream, not by how many fields are filled.
• Own the buyer's path from search to purchase: search relevance, the product page and availability.
• Design for the people who actually enter the data, including those who do not own the store, so the good path is the fastest one.
• Put AI to work where it earns trust: decide what we generate, what we suggest and what we never touch, and learn from every correction.
• Use AI to take merchants from a blank store to a well-designed, ready-to-sell storefront.
• Validate every bet against the outcome it promised: experiment where traffic allows, measure where it does not, and stop what does not work.
• Decide how much structure to impose and where merchants stay free, including for external channels with strict requirements.
• Lead four product managers…