Senior Digital Marketing Specialist

About the Role

SiFi is looking for a results-driven Senior Digital Marketing Specialist to join our remote marketing team. In this role, you will own the full lifecycle of paid digital advertising, from strategic planning and audience targeting to campaign activation, performance analysis, and continuous optimization across all major platforms. We are looking for a forward-thinking marketer who actively embraces AI tools as a core part of their workflow, using them to research audiences, build strategies, elevate copy, generate creative briefs, analyze data, and accelerate every deliverable.

Key Responsibilities

Paid Media Planning & Activation Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant digital platforms. Develop full-funnel media strategies aligned with campaign objectives, from awareness to conversion. Define budget allocations, bidding strategies, and audience targeting frameworks for each platform. Ensure campaigns are live, healthy, and optimized on a continuous basis. Performance Analysis & Reporting Monitor campaign performance daily using platform dashboards and any relevant analytics tools. Translate data into clear, actionable insights. Run A/B tests across ad formats, copy, creatives, and audiences to continuously improve performance. Identify underperforming campaigns and take proactive action to course-correct. AI-Powered Marketing Workflows Actively use AI tools (such as ChatGPT, Claude, Gemini, Perplexity, and relevant ad AI features) across all aspects of the role, including audience research, copy writing, creative ideation, reporting automation, and competitor analysis. Stay current on the latest AI marketing tools and proactively propose new integrations that improve team efficiency or campaign outcomes. Build and maintain AI-assisted prompt frameworks and workflows that can be shared with the broader marketing team. Creative & Content Collaboration W…