Content & Social Media Asscoiate
About the role
About Mumzworld
Mumzworld is the leading parenting platform in the Middle East, helping millions of parents find everything they need for pregnancy, babies, kids, and family life. Every piece of content we publish should support, inspire, educate, or make life simpler for parents.
We are looking for a creative, organized, and social media obsessed individual to own our English social media presence, with a primary focus on Instagram and LinkedIn.
This role is ideal for someone who understands how to create content people actually want to engage with, keeps up with trends, and knows how to translate a brand into meaningful, high performing content.
Job
Overview
We are looking for a creative, organized, and social media obsessed individual to own our English social media presence, with a primary focus on Instagram and LinkedIn.
This role is ideal for someone who understands how to create content people actually want to engage with, keeps up with trends, and knows how to translate a brand into meaningful, high performing content.
What you'll be doing
- Own the day to day management of Mumzworld's English Instagram account and support LinkedIn content.
- Build and maintain the monthly social media content calendar.
- Brainstorm and develop engaging content ideas that align with brand campaigns, seasonal moments, and business priorities.
- Write engaging captions that reflect Mumzworld's tone of voice.
- Work closely with designers, photographers, videographers, copywriters, CRM, PR, and Brand to bring campaigns to life.
- Create Instagram Stories, Reels, carousels, static posts, and community focused content.
- Identify trending formats, sounds, creators, and conversations relevant to parents and adapt them for the brand.
- Coordinate content production including photoshoots and short form video creation when needed.
- Publish content across platforms and ensure all posts meet quality standards.
- Monitor comments and messages and coordinate responses with customer service where required.
- Track performance a…