Entrepreneur in Residence – Shared Services

Role Overview

The EIR (Entrepreneur in Residence) - Shared Services will own the marketing and growth agenda for Mumzworld Services, with a clear mandate to accelerate customer acquisition, conversion, repeat usage, and revenue growth across the UAE and KSA, while the role is built out of Egypt.

This high-visibility role combines growth marketing, commercial performance, customer lifecycle management, business analysis, and cross-functional execution. The successful candidate will turn customer insights and performance data into clear growth initiatives and ensure strong execution across Brand, CRM, Performance Marketing, Social, Influencers, Onsite, Product, and CX.

Beyond campaign execution, this role is a fast-track leadership opportunity to build the growth engine for Mumzworld Services, launch new service categories, improve the customer journey, and create scalable, data-driven ways of working.

What You'll Be Doing

Marketing & Growth

• Own the Services marketing and growth plan across the UAE and KSA, translating business targets into clear monthly and quarterly initiatives.
• Coordinate execution across Brand, CRM, Performance Marketing, Social, Influencers, and Onsite channels to ensure one integrated growth plan.
• Identify the right customer segments, occasions, messages, and channels for each service category.
• Continuously test new campaigns, offers, channels, and growth initiatives to accelerate customer acquisition and demand.

Commercial Performance

• Own Services GMV and revenue growth against agreed targets and translate performance gaps into clear corrective actions.
• Track the full funnel from traffic and leads/bookings through conversion, completed orders, repeat usage, and revenue.
• Analyze performance by service, market, customer segment, channel, and campaign to identify the biggest growth opportunities.
• Evaluate campaign effectiveness and marketing ROI, ensuring resources are focused on initiatives with measurable commercial impact.

CRM, Retention & Customer Lifecycle

• B…